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STGP Blog - Learn Digital Marketing Best practices for small business
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Kim Free
Feb 43 min read
SEO vs. Social Media Marketing: What’s the Difference and Why Your Business Needs Both
When small businesses think about marketing, they often turn to social media first —and for good reason. Platforms like Facebook,...
12 views0 comments
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Kim Free
Dec 20, 20244 min read
2025 Marketing Strategy: Key Steps to Boost Your Business Success
Would you jump in the deep end of the pool if you didn't know how to swim? Similarly, why would you rush into planning and executing your...
28 views0 comments
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Kim Free
Nov 28, 20245 min read
Holiday Marketing Tips for Small Businesses (with creative inspiration and checklists)
A seasonal checklist for small businesses, covering social media scheduling tips, end-of-year SEO improvements, and engaging holiday.
10 views0 comments
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Kim Free
Oct 14, 20245 min read
A blog about blogs! Must-do’s for business blogs (and BIG mistakes to avoid)
Blogging to share your expertise and get found online... it's all about growing that "know, like and trust" with your audience.
10 views0 comments
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Kim Free
Sep 19, 20245 min read
Product Pages that ROCK: Transform Your Product Page in 9-steps
Learn to write the words for your eCommerce product pages with this helpful guide, in 9 simple steps.
1 view0 comments
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Kim Free
Aug 30, 20244 min read
Transform Your Services Page: 10 Must-Have Elements for a High-Converting Services Page
Your website services page is like your sandwich's peanut butter and jam or the espresso shot in your latte. It’s what people come to...
8 views0 comments
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Kim Free
Aug 23, 20244 min read
Don’t Miss Out: How the CDAP Grant Can Boost Your Small Business
The Canada Digital Adoption Program (CDAP) Grant has been a game changer for small businesses looking to step up their digital game. But...
195 views0 comments
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Kim Free
Aug 13, 20244 min read
Driving Your Auto Shop's Growth: Social Media, Branding, & How to Get Found on Google
As the world becomes increasingly digital, it's essential for your auto shop to have a strong online presence. When potential clients...
12 views0 comments
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Kim Free
Aug 2, 20245 min read
ABOUT US Page Best Practices - 9 Tips to Sell Your Story
So, what’s your story? Your story shows that you’re human, and in today’s AI-driven world, that’s more important than ever! Your...
14 views0 comments
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Kim Free
Jul 11, 20243 min read
Choosing the Right Design Tools for Your Business: Canva or Adobe Programs
Choosing the right design tools can make a world of difference for your business. Whether you're handling marketing materials yourself or...
21 views0 comments
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Kim Free
Jun 13, 20244 min read
Website Design Best Practices: Top 8 Tips for Captivating Visitors on your Home Page
You only have 3-10 seconds! That’s how long it takes the average person to decide whether to stay on your website. Your website is the...
13 views0 comments
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Kim Free
May 30, 20243 min read
SEO vs Social Media: which is more important for a small business?
Which is better for your business… Search Engine Optimization (SEO) or Social Media Marketing? The short answer is: “It depends.” Let’s...
22 views0 comments
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Kim Free
May 15, 20244 min read
Missed Opportunity? Why aren’t you using Social Media to build company culture?
What if I told you that your company’s social media accounts aren’t just for attracting your ideal customers and clients? A strong social...
7 views0 comments
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Kim Free
Apr 20, 20247 min read
Designing Your Website: Essential Steps for Success
So, you're gearing up to build a shiny new website for your business? Amazing choice! After all, a new website isn't just a digital...
15 views0 comments
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Kim Free
Mar 22, 20243 min read
How to get found online: Connecting with your customers via blogging
The internet is loud! As a small business owner, you must find a way to stand out in the busy business world so customers can find you...
22 views0 comments
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Kim Free
Mar 16, 20243 min read
7 Tips To Spring Clean Your Brand
Just like we embark on a spring cleaning spree to refresh our living spaces, our brands also deserve a thorough tidying up. So, could...
30 views0 comments
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Kim Free
Feb 23, 20243 min read
How Good Design Impacts Your Business
Design choices you make for your business aren't just about looking pretty, they play a pivotal role in how your customers and potential...
34 views0 comments
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Kim Free
Jan 24, 20243 min read
New Year, New Logo: How a New Logo Can Set You Up for Success
Hey there, fellow business owners! With the new year still fresh in our minds, we're all familiar with the personal resolutions we...
37 views0 comments
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Kim Free
Dec 8, 20236 min read
Constructing SEO Success: Building Your Website's Foundation Like a House
Getting your website ready for the search engines is a bit like constructing a house. You've got this idea for a fantastic website,...
34 views0 comments
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Kim Free
Oct 7, 20233 min read
A Fresh Brew: Why a Marketing Agency is Your Perfect Blend for White Label Graphic Design
Hey there, fellow business owners! Let's talk design and spill the beans on a critical choice: going solo with a freelancer or cozying up...
15 views0 comments
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