top of page

STGP Blog - Learn Digital Marketing Best practices for small business
Search


Top Canadian-Owned Digital Tools for Small Business Owners
Running a small business in Canada comes with its own set of challenges — and opportunities. One easy win? Choosing Canadian-owned...
Kim Free
Mar 243 min read
178 views
0 comments


SEO vs. Social Media Marketing: What’s the Difference and Why Your Business Needs Both
When small businesses think about marketing, they often turn to social media first —and for good reason. Platforms like Facebook,...
Kim Free
Feb 43 min read
24 views
0 comments


2025 Marketing Strategy: Key Steps to Boost Your Business Success
Would you jump in the deep end of the pool if you didn't know how to swim? Similarly, why would you rush into planning and executing your...
Kim Free
Dec 20, 20244 min read
29 views
0 comments


Holiday Marketing Tips for Small Businesses (with creative inspiration and checklists)
A seasonal checklist for small businesses, covering social media scheduling tips, end-of-year SEO improvements, and engaging holiday.
Kim Free
Nov 28, 20245 min read
11 views
0 comments


A blog about blogs! Must-do’s for business blogs (and BIG mistakes to avoid)
Blogging to share your expertise and get found online... it's all about growing that "know, like and trust" with your audience.
Kim Free
Oct 15, 20245 min read
10 views
0 comments


Product Pages that ROCK: Transform Your Product Page in 9-steps
Learn to write the words for your eCommerce product pages with this helpful guide, in 9 simple steps.
Kim Free
Sep 20, 20245 min read
3 views
0 comments


Transform Your Services Page: 10 Must-Have Elements for a High-Converting Services Page
Your website services page is like your sandwich's peanut butter and jam or the espresso shot in your latte. It’s what people come to...
Kim Free
Aug 30, 20244 min read
9 views
0 comments

Don’t Miss Out: How the CDAP Grant Can Boost Your Small Business
The Canada Digital Adoption Program (CDAP) Grant has been a game changer for small businesses looking to step up their digital game. But...
Kim Free
Aug 23, 20244 min read
195 views
0 comments


Driving Your Auto Shop's Growth: Social Media, Branding, & How to Get Found on Google
As the world becomes increasingly digital, it's essential for your auto shop to have a strong online presence. When potential clients...
Kim Free
Aug 13, 20244 min read
13 views
0 comments


ABOUT US Page Best Practices - 9 Tips to Sell Your Story
So, what’s your story? Your story shows that you’re human, and in today’s AI-driven world, that’s more important than ever! Your...
Kim Free
Aug 2, 20245 min read
14 views
0 comments


Choosing the Right Design Tools for Your Business: Canva or Adobe Programs
Choosing the right design tools can make a world of difference for your business. Whether you're handling marketing materials yourself or...
Kim Free
Jul 11, 20243 min read
21 views
0 comments


Website Design Best Practices: Top 8 Tips for Captivating Visitors on your Home Page
You only have 3-10 seconds! That’s how long it takes the average person to decide whether to stay on your website. Your website is the...
Kim Free
Jun 13, 20244 min read
13 views
0 comments


SEO vs Social Media: which is more important for a small business?
Which is better for your business… Search Engine Optimization (SEO) or Social Media Marketing? The short answer is: “It depends.” Let’s...
Kim Free
May 30, 20243 min read
22 views
0 comments


Missed Opportunity? Why aren’t you using Social Media to build company culture?
What if I told you that your company’s social media accounts aren’t just for attracting your ideal customers and clients? A strong social...
Kim Free
May 15, 20244 min read
7 views
0 comments


Designing Your Website: Essential Steps for Success
So, you're gearing up to build a shiny new website for your business? Amazing choice! After all, a new website isn't just a digital...
Kim Free
Apr 20, 20247 min read
15 views
0 comments


How to get found online: Connecting with your customers via blogging
The internet is loud! As a small business owner, you must find a way to stand out in the busy business world so customers can find you...
Kim Free
Mar 22, 20243 min read
22 views
0 comments


7 Tips To Spring Clean Your Brand
Just like we embark on a spring cleaning spree to refresh our living spaces, our brands also deserve a thorough tidying up. So, could...
Kim Free
Mar 16, 20243 min read
30 views
0 comments


How Good Design Impacts Your Business
Design choices you make for your business aren't just about looking pretty, they play a pivotal role in how your customers and potential...
Kim Free
Feb 23, 20243 min read
34 views
0 comments


New Year, New Logo: How a New Logo Can Set You Up for Success
Hey there, fellow business owners! With the new year still fresh in our minds, we're all familiar with the personal resolutions we...
Kim Free
Jan 24, 20243 min read
39 views
0 comments


Constructing SEO Success: Building Your Website's Foundation Like a House
Getting your website ready for the search engines is a bit like constructing a house. You've got this idea for a fantastic website,...
Kim Free
Dec 8, 20236 min read
34 views
0 comments
bottom of page